Our brand is every interaction you have in your professional role — everything you do and say, everything you write and design. This toolkit helps us communicate confidently and consistently on behalf of Durham Cathedral Schools Foundation.
Brand Toolkit
On this page:
- Our fonts
- Our tone of voice
Our fonts
With accessibility in mind, our fonts help us establish a consistent identity throughout all our communications.
Main font/typeface (use this one): Calibri.
If you don’t have Calibri on your device, please install it before creating documents.
Font minimum size
- For screen, the recommended minimum size is 12pt.
- For print, the recommended minimum size is also 12pt. In exceptional circumstances the absolute minimum is 8pt.
Font principles
- Arrangement: written communication is always ranged left. Use sentence case and never set sentences solely in capitals.
- Hierarchy (Calibri): Headings 14–16pt Bold; Subheadings 12–14pt Bold; Body text 12pt.
Install Calibri
- Visit Google Fonts and select Calibri.
- Download the font family, open/extract the .zip file.
- Select all Calibri files, open them and click Install.
Note: LL Circular Medium is our marketing core brand font and is used only by the marketing and development teams in official marketing publications and online channels.
Our tone of voice
Our tone of voice is as important to our identity as our visual look and feel. Expressing our brand with one voice makes us believable, avoids confusion and helps audiences understand who we are and what we stand for.
What our voice sounds like
- Authentic – real, genuine, and trustworthy.
- Accessible – easily understood and free from jargon. Use Plain English.
- Aspirational – inspiring and motivating.
- Assured – open, warm, welcoming; we are a supportive community.
- Authoritative – confident and backed up with solid facts; we have a reputation for excellence.
Key Messages
Need brand advice or support?
If you’re unsure which asset to use, or you’d like something checked, contact the Marketing team.
